Digital Marketing Manager

Industry Experts

Do you crave a creative, collaborative environment where your ideas come to life?  Allied Wire & Cable, Inc., a leading electrical distributor, is looking for a self-starter to oversee our marketing programs including social media and email marketing. The Digital Marketing Manager will work within the IT and Marketing departments in our headquarters in Collegeville, PA.

This position will be responsible for:

  • The Digital Marketing Manager will play a vital role in planning, developing, implementing, and monitoring digital marketing and social media programs for Allied Wire & Cable
  • Collaborate with the marketing team to conceptualize, develop and implement various promotional campaigns to increase customer acquisition and retention
  • Create functional requirements for marketing campaigns for development, communicate with and act as liaison to senior management and the sales team
  • Oversee execution of email marketing campaigns that promote products and services, advertise promotions and highlight company and industry news
  • Leverage CRM system capabilities to create effective and efficient promotional and nurturing campaigns
  • Grow audience and increase engagement across social media channels by developing a long term strategy and collaborating with the marketing team to generate content ideas
  • Review and edit marketing content to ensure tone and style across all channels is consistent with, and complements, Allied Wire’s brand, style and messaging, and follows SEO best practices
  • Assist with the planning and execution of customer and internal company events (conferences, trade shows and parties)
  • Balance multiple projects, working as a team or independently to meet set deadlines
  • Keep up-to-date with best practices and standards in the digital marketing industry
  • Perform other duties as assigned 

Qualified candidates must have:

  • Minimum of 3 years of experience in marketing
  • A bachelor’s degree, preferably in Business, Communications or related major
  • Excellent copywriting, editing & proofreading skills
  • Demonstrated experience producing content for the email and the web, as well as channel-specific knowledge (blog, LinkedIn, YouTube, Facebook, etc.)
  • Working knowledge of/hands-on experience with CRM platforms such as Salesforce and/or marketing automation platforms such as Marketo or Pardot, is a plus
  • Strong time management and organizational skills, with the ability to multi-task, in an ever-changing and fast-paced environment
  • Intermediate computer skills; must be proficient in Microsoft Office
  • A high technical aptitude and attention to detail
  • A willingness to learn new technologies and programs
  • Experience with B2B marketing and/or marketing within an industrial distribution environment is a plus

Allied offers a competitive salary package, along with great benefits, including health, dental, paid vacation, 401K with match, profit sharing, and more.

Apply Now

Send resume and salary requirement to: office-hr@awcwire.com or by fax: 484-302-4275

 

Why Join the Allied Wire & Cable Family?
At Allied Wire & Cable, management follows a motto of "common sense over dollars and cents." As a family owned and operated company, we realize that people: our employees, and our customers, are the center of our business. As an employee of Allied, you are more than members of our team; you become part of the Allied family.

AWC has listed as one of the "Fastest-Growing Privately Held Companies" by the Inc 5000 and Philadelphia 100 lists. We are a recipient of the prestigious Presidential “E” Award for Exports and we consistently rank on the "Top 200 Distributors" list from Electrical Wholesaling. In 2012, Ernst & Young named AWC's owners as finalists for Entrepreneur of the Year.

Allied Wire & Cable is an EEO/AA/M/F/D/V employer.

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