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Published on 2/2/2011

AWC eUpdate Newsletter February 2011

All About Automotive Wire Video

We're proud to debut the newest video in our educational series: Automotive Wire. The video identifies and explains the different types of automotive wire and their uses, including the various types of primary wire and battery cable.

Learn about the various materials used to manufacture automotive wire and the different wall thickness so you can better determine the type of wire you need. Also, we cover what customization services can be done so you can get the exact product you need when you place your next order of automotive wire.

Click here to watch the "ALL About Automotive Wire" video or read the transcript!


Steve Swavely Joins Sales Team

Allied's Steve Swavely

Steve Swavely has moved from Sales Assistant to Sales Representative. Prior to joining Allied in July of last year, he had no working experience in the wire and cable industry. However, he quickly learned the ropes and was soon offered the opportunity to move up.

“I’m extremely excited to jump into my new position," Swavely said. "Since working here I have grown greatly as a person and an employee. Allied’s dedication to its customers helps the company stand out, and I strive to continue that same agenda. I hope to build great relationships with my current and future customers and provide excellent customer service.”

We are excited for him to further his career with Allied and to help him along the way! Please join us in congratulating him on his promotion.

Click here to learn more about Steve and our entire Sales Team!


March Madness is Just Weeks Away!

Allied's March Madness 2011

It's almost time for that fabled month when printer paper and highlighters are in short supply and TV shows are dedicatedto whom you should choose for your NCAA Men's Basketball Tournament Bracket. That's right, it's March Madness time again!

As Selection Sunday draws closer, watch your inbox for an e-mail with instructions on how to play our Annual March Madness Pool for a chance to win an iPod and a HDTV!


Industry Alert - Manufacturer Price Increases

Price Alert

Throughout 2010 and now into 2011, we have seen the prices of raw materials increase dramatically, including copper, silver and PTFE. The price of copper has reached record highs, forcing many manufacturers to raise their prices. However, copper isn't the only factor contributing to price increases.

Also citing increases in freight costs, manufacturers are attributing their increases to the continued rise in raw materials costs. These materials include PVC compounds and resins, plasticizers, FEP, MFA, carbon black, CPE, EPDM, additives, fillers and even things as simple as reels and packaging.

All manufacturers are expected to continue raising their prices due to these increases. We currently have three manufacturer price increases effective in the coming weeks:

  • Belden – 5-10% Increase, effective February 28, 2011
  • Panduit – up to 6%, effective March 1, 2011
  • General Cable - 6-8% Increase, effective March 7, 2011. Included in the increase: Carol® Brand Portable Cord, Cordsets, Industrial Flex, Electronics and Carol/Helix datacom products.

As always, we are doing all we can to help lessen the impact on you by increasing stock to lower cost and lead times. If you have any questions or concerns regarding this or any of the other increases, or if you would like to place an order before these increases take effect, please contact your Allied Sales Rep.

Please check out our Price Increase Survival Guide for some tips on weathering these increases.


Click here to see the history of Camden Copper
Click here to see the most up-to-date Comex Copper Prices


Joke of the Month!


A programmer and an engineer were sitting next to each other on an airplane. The programmer leans over to the engineer and asks if he wants to play a fun game. The engineer just wants to sleep so he politely declines, turns away, and tries to sleep. The programmer persists and explains that it's a real easy game. He explains, "I'll ask a question and if you don't know the answer you pay me $5. Then you ask me a question and if I don't know the answer I'll pay you $5." Again, the engineer politely declines and tries to sleep.

The programmer, now somewhat agitated, says, "OK, if you don't know the answer, you pay me $5, and if I don't know the answer, I'll pay you $50!" Now, that got the engineer's attention, so he agrees to the game. The programmer asks the first question, "what is the distance from the earth to the moon?" The engineer doesn't say a word and just hands the programmer $5.

Now, it's the engineer's turn. He asks the programmer, "what goes up a hill with three legs and comes down on four?" The programmer looks at him with a puzzled look, takes out his laptop computer, looks through all his references and after about an hour wakes the engineer and hands him $50. The engineer politely takes the $50, turns away, and tries to return to sleep.

The programmer, a little miffed, asks, "Well? What's the answer to the question?" Without a word, the engineer reaches into his wallet, hands $5 to the programmer and returns to sleep.

Joke Source: