AWC eUpdate Newsletter

Want the email version of our monthly newsletter? Subscribe here.

Published on 11/22/2016

AWC eUpdate Newsletter November 2016

You Voted and the Results Are In For Allied's 11th Annual Charity Week!

You Voted and the Results Are In For Allied's 11th Annual Charity Week!

It's just about that time of year when families are gathering together to celebrate the holidays, which means that this Allied family also has something to celebrate — our upcoming 11th Annual Charity Week!

Each year we host an annual charity week where a percentage of all sales is donated to a deserving charity. Thanks to our generous customers, we've donated over $100,000 to many charitable organizations over the past ten years. Just last year we donated $18,204.25 to four select charities to celebrate Allied's 10th Annual Charity Week.

This year, we wanted our customers to help pick a theme for charity week; the top two categories you voted for were: animals and veterans. Thank you to everyone who participated in our survey, because it brought us one step closer to picking a new beneficiary for 2016. 

During the week of December 19-23, your orders will go to the K9s For Warriors organization! K9s For Warriors rescues dogs at risk and trains them as Service K9s. Over 90% of the dogs are surrendered or rescued from local shelters and humane societies, and most of them are just within hours of being euthanized. This organization trains these dogs as Service K9s to help our military heroes suffering from Post-Traumatic Stress Disability, traumatic brain injuries and/or military sexual trauma as a result of military service post-9/11. 

For a dog and a warrior to graduate this program, it costs over $20,000, and you can help us! If we reach our goal of $20,000, we can follow the Service K9's progress through the program via picture updates, and we even get to name our dog! We'll follow the dog through training all the way to placement with a military hero. 

The orders that you place between December 19-23 make all the difference; be sure to place your orders during our charity week so you can help us aid a wonderful cause! Learn more about this organization here.

Elsa Makes a Dream Come True

Elsa Makes a Dream Come True

For nearly 25 years, Allied Wire & Cable and the Make-A-Wish Foundation have worked side by side. Allied has contributed over $100,000 to support Make-A-Wish in their mission to inspire hope, joy and strength in children with life-threatening illnesses. Recently, we saw this wonderful organization in action, through the eyes of long time employee, Rich Roselli.

Life is all about challenges and how we respond to them. That is the definition of Allied Wire & Cable sales representative, Rich Roselli.

Rich has been a part of the Allied family since 2005, and resides in West Chester, PA with his wife and their two daughters, Emma and Katelin. Rich's youngest daughter, Katelin, is just three-years-old. 16 weeks prior to Katelin's birth, Rich and his wife were notified that Katelin's brain had not been fully developed.

Katelin was diagnosed with PHACE Syndrome shortly after her birth. PHACE Syndrome is a disorder characterized by large infantile hemangiomas of the face, scalp and neck and is associated with developmental defects of the brain, blood vessels, eyes, heart and chest wall.  She is one of approximately only 500 documented cases. The Roselli family had tests done at Children's Hospital of Philadelphia (CHOP).

As of February 2016, Katelin's condition became progressively worse developing Hydrocephalus, which in turn diagnosed her with Dandy-Walker Syndrome. Dandy-Walker Syndrome is a congenital brain malformation involving the cerebellum and the fluid-filled spaces around it.

Hydrocephalus is an abnormal buildup of cerebrospinal fluid (CSF). CSF is the fluid that protects the brain. Fluid naturally flows through and is dissolved within the body, but Katelin has a blockage. This blockage creates the build up, which eventually can create brain damage and could even cause death.

The Roselli family was presented with two options on how to treat Katelin's Hydrocephalus. After much research and consideration, the Rosellis opted with Endoscopic Third Ventriculostomy surgery, a surgical procedure for treatment of hydrocephalus. The ETV surgical procedure creates an opening in the floor of the third ventricle using an endoscope placed within the ventricular system through a burr hole. This procedure allows the CSF to flow naturally back into the body and relieves pressure.

While going through this journey, Rich and his wife joined multiple support groups. Rich's wife struck up a friendship online with another family who has gone through a similar path as the Rosellis. The other family was so moved by the Rosellis that they nominated Katelin for Make-A-Wish. The Make-A-Wish Foundation was so intrigued by Katelin that they scheduled a day to meet her and the entire Roselli family. After speaking with Katelin, Make-A-Wish discovered how much Katelin loves Disney — specifically Elsa from the movie "Frozen." This past summer, Make-A-Wish contacted Rich to let him know that Katelin was approved for her wish to meet Elsa at Disney in Orlando, Florida.

Make-A-Wish set up a reveal party for Katelin and her family. The party was held at Katelin's favorite restaurant, Chick-Fil-A. Katelin and her sister thought they were going just for dinner, but when they arrived they were greeted by friends and family. Representatives from Make-A-Wish were there to announce to Katelin that her and her family were headed to Disney in late October.

During the last week of October, the Roselli family was treated to an all expenses paid trip to Orlando. The Roselli family stayed at the "Give Kids The World Village." Give Kids The World Village is a 79-acre, nonprofit resort in Central Florida that provides weeklong, cost-free vacations to children with life-threatening illnesses and their families.

The Rosellis were given passes to visit Disney, Legoland and Seaworld. Each park made sure the entire Roselli family had the best seat for shows and were first in line for rides. Rich was so impressed by the first class treatment by all the parks and Make-A-Wish, he said, "Being with Allied Wire & Cable for so many years, who are supporters of Make-A-Wish, you never think you'll be a part of it, but the first class experience is by far the most memorable of mine and my family's lifetime. Make-A-Wish has given my family an opportunity to do what most families can’t, and for that I am forever grateful."

Allied is very proud of the Roselli family for their inspiration during this journey and sends a big thank you to the Make-A-Wish Foundation for making this possible for Katelin.

The Roselli Family Meets Elsa at Disney

Current Events

Current Events

Stay up-to-date with Allied News! Check out our latest press releases here:

Allied Wire & Cable Wins Readers' Choice Award

Allied Wire & Cable Named a Top Family-Owned Business Again in 2016

Straight from the Drawing Board: A Case Study about Custom SJEOOW Cable

Straight from the Drawing Board: A Case Study about Custom SJEOOW Cable

When a customer in the aerospace industry couldn’t find the cable they needed, one of our sales reps suggested a made-to-order solution. With a quick lead time and excellent customer service, this customer had their custom SJEOOW cable in a few short weeks. Read our latest custom cable case study here.

Joke of the Month


A lady was picking through the frozen turkeys at the grocery store for Thanksgiving Day, but couldn't find one big enough for her family. She asked a stock boy, "Do these turkeys get any bigger?"

"No, ma'am. They're dead."


Thanksgiving Bonus Joke:
If April showers bring May flowers, what do May flowers bring? Pilgrims.


Blog Corner


Check out our latest additions!

Product Knockout | SJTOW vs SJOOW: SJTOW and SJOOW portable cord cable have many similarities but also some differences. Trying to decide which one is best for your application? Check out this month’s Product Knockout post for information on these two products.

Price Increase Alert | General Cable: With the changing of seasons comes the changing of weather and the changing of prices. See what changes are being made to some General Cable products with this quick blog update.