Allied Wire & Cable Goes Pink in Support of National Breast Cancer Foundation


National Breast Cancer Foundation has a new supporter in Allied Wire & Cable, one of whose missions is to support local and national charities that advocate powerful causes such as breast cancer awareness.

Allied Wire & Cable has been owned and operated by a single family, the Flynn family, since 1988. Ours is a tight-knit organization, and our owners consider all our employees and customers to be part of the family. We wish we could say the Allied Wire & Cable family has been lucky enough to be free of breast cancer and other cancers over the past three decades, but sadly, this isn’t the case.


Allied Wire & Cable will be “going pink” on October 1, the start of Breast Cancer Awareness Month, in support of National Breast Cancer Foundation, whose mission is to provide help to and inspire hope in those affected by breast cancer through early detection, education and support services. We have kicked off our partnership with National Breast Cancer Foundation with a $5,000 donation and commitment to provide National Breast Cancer Foundation with continued support. Our 12x9x5x1.5-inch reel, one of our most commonly used reel sizes, is now pink. This reel, which is nicknamed “Betty” and attracts the eye, is three times sturdier than its traditionally colored counterpart.

"The pink reels are stronger than our regular reels and will bend but not break," said Allied Wire & Cable CEO Tim Flynn. "They’re tough, just like a breast cancer survivor."

A hundred Allied Wire & Cable team members donned specially made pink T-shirts and formed a breast cancer awareness ribbon at our Collegeville, Pennsylvania, headquarters on September 22. Some employees shared video testimonials, which will be posted on social media, on why they’re wearing pink breast cancer awareness shirts. View all the videos in the Allied Goes Pink playlist on YouTube.

"National Breast Cancer Foundation is providing help to those in need at every step of the breast cancer journey thanks to the generosity of Allied Wire & Cable," said Camilla Payne, NBCF vice president of marketing. "Their support this Breast Cancer Awareness Month with their pink 'Betty' reel will further our mission of Helping Women Now® by providing early detection, education and support services to women across the United States."

National Breast Cancer Foundation Logo

Breast Cancer Awareness and Other Cancers in Focus


Breast cancer is one of the top health crises women face in the United States and the most commonly diagnosed cancer in women, according to National Breast Cancer Foundation. One in eight women is affected by breast cancer during her lifetime. About 250,000 women are diagnosed with breast cancer and 40,000 die of this disease every year. Every two minutes, a woman is diagnosed with breast cancer, and one woman dies of breast cancer every 13 minutes, according to National Breast Cancer Foundation's breast cancer facts.

Although breast cancer is much rarer in men compared with women, 2,600 men are diagnosed with breast cancer and 440 die of this disease every year. Almost 3 million breast cancer survivors are alive in the United States, according to National Breast Cancer Foundation.

Thirty-eight percent of women will receive a cancer diagnosis in their lifetimes, with 19 percent dying of any kind of cancer. Cancer strikes 42 percent of men, with 23 percent dying of some form of cancer, according to the American Cancer Society.


Betty Reel

Rollout of Pink Reels Is Part of Allied’s Commitment to Charitable Causes


Breast cancer awareness has skyrocketed in the past decade, and throughout October, we’ve come to see pink everywhere, even in NFL stadiums across America. We at Allied Wire & Cable decided to help raise breast cancer awareness and support loved ones impacted by breast cancer with the goal of saving lives.

National Breast Cancer Foundation was founded in 1991 by breast cancer survivor Janelle Hail. At 34, she was diagnosed with breast cancer in 1980. At the time of her diagnosis, scant information about the disease was available. After receiving treatment, Hail made it a mission to help women around the world by educating them about breast cancer and the importance of early detection as well as increasing breast cancer awareness.

Allied Wire & Cable is proud to support National Breast Cancer Foundation. Our executives believe the pink reels our company ships from our locations throughout the United States to as far away as destinations around the globe will not only symbolize our company’s partnership with National Breast Cancer Foundation but create heightened breast cancer awareness and support to help all those impacted by this disease.