The Power of the Allied Wire/GCG and Beyond Vision Partnership


Allied Wire, a division of Genuine Cable Group, faced a challenge in meeting a specific customer demand for small retail quantities of wire, prompting a search for a solution beyond their usual scope. Recognizing the potential in Beyond Vision, a pioneering organization dedicated to providing meaningful employment opportunities for the visually impaired, Robb Birmingham, Director of Branch Operations at our Pewaukee, WI and Grapvine, TX locations, initiated a transformative partnership. Through collaboration with Beyond Vision, we optimized processes, improved efficiency, and exceeded customer expectations. 

GCG CPS's End of 2023 Round-Up

As we bid farewell to 2023, GCG Connectivity and Power Solutions (GCG CPS) takes a moment to reflect on a year marked by innovation, giving back to the community, and a strong presence in key industry events. Join us in revisiting some final charitable initiatives and our notable participation in crucial tradeshows.

Unity in Pink: AWC's Betty Campaign 2023 Recap!

Explore the impactful journey of Betty 2023, Allied Wire & Cable's Pink Reel, and our comprehensive campaign for Breast Cancer Awareness. From engaging pink Fridays to the heartwarming success of 'Bake with Betty,' join us in reflecting on a month filled with unity and generosity. Your unwavering support contributed to raising over $10,000 for the National Breast Cancer Foundation (NBCF). As we eagerly anticipate the continuation of the Betty campaign in 2024, we extend warm wishes for a joyful holiday season. Dive into the full story of our October initiatives, symbolizing strength and Allied's commitment to making a meaningful difference.

GCG Connectivity and Power's New Literature Page!

We're excited to announce a significant improvement in the way our clients can access our marketing materials. In a digital age-driven move, we've made all our literature and brochures available in digital format through a dedicated webpage, eliminating the need for physical copies. Additionally, we've introduced a user-friendly QR code for easy sharing and provided a printed version for trade show displays. Our marketing team is always ready to assist, ensuring a seamless experience for our clients. We appreciate your continued support, and we're confident that these digital resources will enhance the way we connect with potential clients. Thank you for being a valued part of our journey towards success.

Did You Know? AWC's YouTube Channel!

Explore the world of Allied Wire and Cable with ease! Whether you're looking to grasp wire and cable basics or delve into the details of our parent company, Genuine Cable Group, we've got you covered. Take a moment to check out our YouTube channel, filled to the brim with valuable content and informative videos. From comprehensive tutorials to insightful discussions, our channel offers a wealth of knowledge. Don't miss out—subscribe today and unlock a world of information at your fingertips!

The AWC Family: Cobra Wire & Winar Partnership

AWC's sister company, Cobra Wire & Cable, announces its partnership with Winar Connection, a manufacturer specializing in customized cable assemblies and wire harnesses, offering comprehensive inventory management and distribution services. With this partnership comes the ability for Winar to distribute Cobra's reliable and durable UL 3311 EPDM jacketed battery cables.

AWC Joins GCG Connectivity and Power Solutions!

AWC is thrilled to showcase GCG Connectivity and Power Solutions, a leading collective of manufacturers offering comprehensive wire and cable solutions. Watch our latest video highlighting expertise in military, aerospace, and industrial manufacturing. Join us as we continue providing tailor-made solutions and industry insights. Subscribe to our YouTube channel for exciting content and stay connected with AWC's commitment to excellence.

Employee Appreciation Month 2023: A Celebration of Unity and Gratitude

Allied Wire & Cable's Employee Appreciation Month in May was a resounding success, highlighting their commitment to fostering a workplace culture that values, inspires, and connects employees.

Charity Week 2022: Allied Raises $32,000 for the Wounded Warrior Project


AWC proudly raised $32,000 during its annual Charity Week event in 2022, benefiting the Wounded Warrior Project. This organization has significantly improved the lives of over 1 million injured warriors and their families through vital resources and programs. AWC's commitment to philanthropy and collective action highlights the power of community in making a positive social impact.

Hatters Robotics Competes Using Allied Wire


Congratulations to Hatboro-Horsham High School’s FIRST (For Inspiration and Recognition of Science and Technology) Robotics Competition Team 708 - Hatters Robotics on their successful season! Allied is a proud supporter of the team, donating 6 AWG welding cable for them to use for their battery leads.

This year, Team 708 built a robot just shy of 4ft tall, named Redemption, to compete in the Read More

Pedal 66: AWC's Michael Herman's 2500 Mile Bike Ride on US Route 66


Michael Herman, a Senior Buyer in Purchasing at Allied Wire and Cable who resides in Bucks County, will begin his highly-anticipated 2500-mile cycling journey across the United States on April 15th. This expedition will extend from Chicago, Illinois to Santa Monica, California, and cover the entire length of the iconic Route 66. His ride will last 30 days with approximately 2500 miles of riding overall. Along the journey, he will be accompanied by his supportive parents, who will ai...

Update: Charity Week 2021: Allied Partners with St. Jude's

During the month of December, we will dedicate a percentage of sales to St. Jude's Children's Research Hospital during our annual Charity Week.

Allied Donates Turkeys to Those in Need

This Thanksgiving, Allied teamed up with neighbor Comstar Supply to donate turkeys to Philabundance.

Meet Betty - Allied's Pink Reel for Breast Cancer Awareness

This October, Allied Wire & Cable will be going pink in support of the National Breast Cancer Foundation. We will be switching to a sturdy, vibrant pink reel, which we’ve nicknamed “Betty”, that is three times sturdier than its traditionally colored counterpart and stands out among the rest. It will replace one of the most popular and commonly used sizes: 12x8x5 inches.

Allied Wire & Cable Cuts Ribbon on New Office & Warehouse


Grapevine, TX – Allied Wire & Cable, a leading specialty manufacturer and distributor of electrical wire, cable, tubing, and accessories in the government, military, aerospace, automotive, and telecommunications industries, celebrated the opening of a new warehouse and office in Grapevine, Texas. In an effort to accommodate rapid expansion within the industry as a whole and to accelerate growth in the region, AWC acquired The Wire Connection, a distributor of Milspec,...