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Allied Wire and Cable Gives Back
Meet Betty: Our Pink Reel with a Purpose
Betty isn’t just a reel of wire, she’s a symbol of strength, resilience, and support. Tougher than her standard counterparts, Betty represents the courage of breast cancer survivors everywhere.
Every October, GCG Connectivity & Power Solutions proudly “goes pink” in partnership with the National Breast Cancer Foundation. For the 6th year in a row, we are thrilled to re-introduce our pink reel, affectionately named "Betty", which is available in our most popular reel size, 12x8x5. For the month of October, you can participate in our Breast Cancer Awareness initiative by adding “Betty” to your purchase order. A portion of the sales will be donated to charity, and your order will be shipped on a pink “Betty” reel.
New for 2025 Wire Management Promotion
This year, we’re adding something extra to the Betty initiative. Throughout October, customers who place a qualifying online order, including at least one product shipping from our Collegeville, PA location, will receive a complimentary pack of Pink Cable Ties. It’s our way of helping you stay organized while showing your support for Breast Cancer Awareness Month.
This exclusive offer is available only with qualifying online orders and runs while supplies last. Don’t wait! Shop online this October to secure your reel of Betty and your complimentary Pink Cable Ties!
National Breast Cancer Foundation
The National Breast Cancer Foundation’s mission is to provide help to and inspire hope in those affected by breast cancer through early detection, education and support services.
Make-A-Wish Foundation
Since 1980, the Make-A-Wish Foundation has enriched the lives of children with life-threatening medical conditions through its wish-granting work.
Disaster Relief
Allied Wire & Cable is heavily stocked, offering wires, cables, tubing and accessories to be put to use in affected communities. Support of disaster relief efforts is one recent initiative of AWCares, the company’s philanthropic vision.
BLOCS – Business Leadership Organized for Catholic Schools
BLOCS provides tuition assistance to any family who desires a Catholic education regardless of race, religion or ability to pay.
American Cancer Society
Dedicated to helping persons who face cancer. Supports research, patient services, early detection, treatment and education.
Cure Search
CureSearch funds children's cancer research in more than 180 US hospitals and provides informational resources to families affected by the disease.
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American Diabetes Association
The American Diabetes Association leads the fight against the deadly consequences of diabetes as well as fighting for those who are affected by diabetes.
Marguerite's Place
The goal of Marguerite's place is to provide women in crisis with housing and childcare services, as well as give them access to life skills training and counseling.
Pets for Vets
Pets for Vets is an organization whose mission is to pair shelter dogs with returning war veterans, seeing this pairing as a reciprocal exchange that benefits both the veteran and the animal.
Shriners Hospitals for Children
Shriners Hospitals for Children has locations all over the country that provide healthcare to children in need, regardless of a family’s ability to pay.
YMCA of Greater Nashua
The YMCA of Greater Nashua is for Youth Development, Healthy Living and Social Responsibility, supporting the community through volunteer service projects.
Americares Foundation
Americares gives disaster relief and humanitarian medical aid to people in crisis in the USA and around the world. Please donate to help us save lives.
Tim Kerr Charities
Produces multi-sport events for families, and to make lasting and positive contributions to participating athletes, our community at large and the worthwhile charities we support.
ASPCA
The ASPCA works to rescue animals from abuse, pass humane laws and share resources with shelters nationwide, focusing on getting pets out of shelters and keeping them in homes.
Mom's House
Mom’s House is a unique family support system of basic needs, including free childcare, for low income, single parents while they are pursuing their full-time education and becoming independent members of society.
Autism Speaks
Autism Speaks is dedicated to promoting solutions, across the spectrum and throughout the lifespan, for the needs of individuals with autism and their families through advocacy and support.
Unite for Her
Unite for HER is committed to helping women diagnosed with breast cancer navigate their way through treatment by providing complementary therapies designed to promote physical and emotional wellness.
Toys for Tots
Raises funds to provide toys to supplement the collections of local coordinators and defray the costs of conducting annual Toys for Tots campaigns.
Hurricane Sandy Relief
Providing Hurricane Sandy relief funding to help families and communities across New Jersey rebuild from the unthinkable devastation.
Humane Society
The Humane Society is dedicated to the well-being of animals of all kinds – domestic animals and wildlife, giving them a second chance at happy, healthy lives.
Flyers Alumni Charities
Philadelphia Flyers Alumni Association donates time and money to a wide variety of charitable and community-based organizations throughout the Delaware Valley, including the Ed Snider Youth Hockey Foundation.
Wounded Warrioir Project
The Wounded Warrior Project is a respected organization that provides crucial support and resources to injured veterans and their families.