Allied Wire and Cable Media Releases

Published on 1/25/2016

Allied Wire and Cable Adds Industry Vet to New Hampshire Roster



Natalie Beers
1-800-828-9473 ext.130

Elizabeth Geffre
1-800-828-9473 ext.149


Download PDFAdobe PDF version of this article.

Merrimack, NH – As Allied Wire & Cable continues to grow its sales team across the US, the company welcomes Russ Lawson to the Merrimack, NH branch. Russ is a seasoned veteran, who brings 20 years of experience to Allied’s sales team.

Since Allied Wire & Cable started in 1988 out of the Flynn’s basement in Wayne, PA, there’s been no looking back for the rapidly growing company. The family-owned and operated business now has several locations throughout the country and is home to over 200 employees and counting. Because business and production are at a steady increase, Allied continues to add more employees to its team. Most recently, the company welcomed Russ Lawson on board in Merrimack, NH.

Throughout his twenty years in the wire and cable industry, Russ has worked his way through the ranks of the business, holding positions in warehouse operations, sales, and supply chain roles. Russ began his career in the wire and cable world in 1995 with Manhattan/CDT, where he was a warehouse operations manager for ten years.

Following his career with Manhattan/CDT, Russ worked for A.E. Petsche Co., where he spent seven years as an inside sales representative. He then became an onsite buyer/seller later in his career with the company, which was the most recent position he held before coming on board with Allied in early January.

Russ brings several years of experience and a well-rounded wire and cable resume to Allied, and is eager to leave a positive mark on AWC customers. He assures his future customers that he will use his “product knowledge to meet and exceed expectations.” The company is excited to add Russ to the team and be a part of his continued success in the wire and cable industry. 

About Allied Wire & Cable, Supplier of Electrical Wire

Allied Wire & Cable is a family owned and operated specialty manufacturer and distributor of wire and cable with more than 25 years of experience. Allied serves all major global markets, including government and military, as well as the aerospace, automotive, and telecommunications industries. AWC is dedicated to personalized service, and assigns an individual sales rep to each and every customer. Customization services such as cut and strip, custom print, dyeing, striping, twisting, and more are available, in addition to a full range of custom cable design and manufacturing services. Allied is headquartered in Collegeville, PA, with stocking locations in Florida, Wisconsin, and Nevada. Additional sales offices are located in New Hampshire and throughout the Southeastern United States. Allied is proud to serve customers worldwide. For more information, please visit



Create an Account

Save time submitting RFQs and custom cable designs. Register here.


How Can We Help You?

Get Pricing: Submit a Request for Quote
Email Us:
Call Us: 800-472-4655



Create an Account

Save time submitting RFQs and custom cable designs.


Get answers to your most common questions.