Published on 8/15/2013

Allied Wire and Cable Launches Upgraded Website



Natalie Beers
1-800-828-9473 ext.130

Jessica Buck
1-800-828-9473 ext.166


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Collegeville, PA, August, 2013 – Allied Wire & Cable, specialty manufacturer and distributor of electrical and electronic wire and cable, launches a redesigned, complete with several major upgrades to some of the site’s most popular features.


Searching for wire and cable just got easier for Allied Wire & Cable customers. The company, currently celebrating 25 years in business just launched a new website featuring streamlined navigation and many improvements to its catalog and online shopping cart.

Upgrades to the site begin on the home page and filter all the way down to the customer’s personal login. Product specifications are easier to search and shortened RFQ forms are now featured on every product page to make getting quotes more convenient.

One of the biggest changes to the website is its newly responsive design. It is mobile-friendly and will allow busy Allied Wire & Cable customers to do product research, view specifications, submit RFQs and even order online on the go.

In Allied’s Bargain Bin, where overstock and short lengths of wire and cable are available at discounted prices, new sorting features make finding specific lengths or particular cable parts faster and easier. The Bargain Bin catalog has also seen an overall reorganization to make searching for discount wire and cable more like shopping for wire in Allied’s main online catalog.

Users that choose to create a free website login now have the ability to view past orders and RFQs, and to resubmit them to save time when getting updated pricing or reordering. On a larger scale, the entire online shopping cart process has been streamlined for faster checkout.

In addition, customer resources are constantly expanding. From product videos to educational articles and engineering resources for custom cable design and a library of FAQs, a huge variety of information is available right at users’ fingertips.

The new website is just one sign of Allied’s dedication to providing great service to its customers. Although the company is proud of its tradition of personal service, it recognizes its customers’ need for access to information and resources 24/7.

Natalie Beers, Allied Wire & Cable’s Marketing Manager explains, “We understand the importance of providing our customers with an easy-to-use website. With this latest release, we will be able to easily continue to make upgrades and introduce even more features to personalize customer experiences, helping us to stay a leader on the web in the wire and cable industry.”

Allied looks forward to even more website improvements in the future, and strives to create the most streamlined and convenient online tool for its busy customers. Visit New Website Feature Overview to learn more about the website’s upgraded features.


About Allied Wire & Cable, Supplier of Electrical Wire

Allied Wire & Cable is a family owned and operated specialty manufacturer and distributor of wire and cable, celebrating its 25th year of business in 2013. Allied serves all major global markets, including government and military, as well as the aerospace, automotive, and telecommunications industries. AWC is dedicated to personalized service, and assigns an individual sales rep to each and every customer. Customization services such as cut and strip, custom print, dyeing, striping, twisting, and more are available, in addition to a full range of custom cable design and manufacturing services. Allied is headquartered in Collegeville, PA, with stocking locations in Florida, Wisconsin, and Nevada. Additional sales offices are located in New Hampshire and throughout the Southeastern United States. Allied is proud to serve customers worldwide. For more information, please visit



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