meet betty

Meet Betty - Allied's Pink Reel for Breast Cancer Awareness

11/24/2020

11/24 UPDATE

With the help of you, our customers, we were able to raise $8,105 to be donated to the National Breast Cancer Foundation. We appreciate your continued support through our initiatives to give back to the community.

This is only a portion of what AWC donates each year to the local community. As our annual Charity Week approaches, we are asking you to help us make a difference this holiday season. We want YOU to decide where a percentage of sales will go. Check out our charities page for more information and to select a charity close to our hearts.


10/26 UPDATE: One Week Left!

Allied went pink on Friday, October 23rd in support of the National Breast Cancer Foundation. Thanks to the continuous support of you, our customers, we have had over 900 POs with “Betty” on them. We appreciate your assistance in raising funds for the National Breast Cancer Foundation. 

With one week left, you still have time to help! With each order you place, continue to enter the word “Betty” into your PO and we will donate a portion of the proceeds from your order to a charity supporting Breast Cancer Awareness and Treatment!


This month, Allied Wire & Cable will be going pink in support of the National Breast Cancer Foundation. We will be switching to a sturdy, vibrant pink reel, which we’ve nicknamed “Betty”, that is three times sturdier than its traditionally colored counterpart and stands out among the rest. It will replace one of the most popular and commonly used sizes: 12x8x5 inches. 

Throughout the past three years, Allied has donated more than $50,000 to the cause as part of our Charity Week Fundraiser, as well as through the sales of our PINK Betty reels. To add to this total, enter the word “Betty” into your PO and Allied will donate a portion of the proceeds from your order to a charity supporting Breast Cancer Awareness and Treatment!

“Our pink reels bend but they won’t break,” said AWC CEO Tim Flynn. “They are tough just like a breast cancer survivor.”

AWC’s rollout of pink reels is one initiative of many in the company’s mission to give back to local and national communities by supporting charitable organizations advocating powerful causes. Company executives believe these pink reels will not only proudly signify the company’s partnership with the National Breast Cancer Foundation, but raise awareness and create support to help those at every step of the breast cancer journey.

If you place an order with Allied Wire and Cable during the month of October, be sure to enter the word “Betty” into your PO and we will donate a portion of the proceeds from your order to a charity supporting Breast Cancer Awareness and Treatment!